Android App Store

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The Android App Bundle is Android's new, official publishing format that offers a more efficient way to build and release your app. The Android App Bundle lets you more easily deliver a great experience in a smaller app size, which can improve install success and reduce uninstalls. It's easy to switch. You don't need to refactor your code to start benefiting from a smaller app. And once you've switched, you'll benefit from modular app development and customizable feature delivery.

Available in Android Studio 3.2 or later, Unity 2018.3 & 2017.4.17, and Cocos Creator 2.0.9 or later.

Manage releases more efficiently

Build one artifact that includes all of your app's compiled code, resources, and native libraries for your app. You no longer need to build, sign, upload, and manage version codes for multiple APKs.

Benefit from a smaller app

Google Play uses your Android App Bundle to build and serve APKs that are optimized for each device configuration. This means your users enjoy a smaller app download without the unused code and resources needed for other devices. Track the size of your app in the new app size report in the Google Play Console.

Customize feature delivery

Customize and control your user experience by delivering features to the devices and users you choose, as and when they're needed, instead of at install time. This means that adding features no longer has to result in adding to your app's size at install time. Use conditional delivery to deliver features to countries, device types, or devices running a minimum SDK version. Use on-demand delivery to deliver features on demand, which can be installed and uninstalled as needed.

Speed up engineering velocity

The Android App Bundle enables modular app development so you can design, build, debug and test your app's features as independent modules that can be added to your main app when ready. You'll see fewer merge conflicts and disruptions because you no longer have to have an entire engineering team working on the same monolithic app with complex and bloated code.

Faster build times

Build systems, such as the Android Studio build system using Gradle, are optimized for modular apps so they are significantly faster to build than large, monolithic apps. You'll spend less time sitting around waiting and more time designing, coding, and testing your app.

Offer Google Play Instant experiences

Instant-enable your Android App Bundle or instant-enable specific feature modules to give users a frictionless way to experience your app. Users can launch your experience from the Try Now button on Google Play and web links without installation.

Get started with the Android App Bundle

Publish your apps and games with the Google Play Console and grow your business on Google Play. Benefit from features that help you improve your app’s quality, engage your audience, earn revenue, and more.

Focus on quality

Success on Google Play starts with quality. The best apps and games have higher ratings, more installs, and more engagement. The Play Console lets you test and understand how your app is performing at every stage.

Cooking Craze used open beta testing to decrease crash rate by 21% and increase retention by 7%.

Cooking Craze by Big Fish Games

Store

Use closed and open test tracks

Iterate on your ideas and improve the quality of your apps and games before you launch, by gathering feedback from testers in internal, closed, and open tracks. You can also target each release track by country.

Pre-launch reports

See the results of automated tests on your alpha and beta APKs run on popular, physical devices powered by Firebase Test Lab. Find out about any crashes, display and performance issues, and security vulnerabilities encountered.

Android vitals

Understand and improve your app's performance and quality. See metrics in the areas of stability, render time, battery use, startup times, and permissions. To aid debugging, crash data is linked to pre-launch reports.
Android

Reviews analysis

Browse and analyze user reviews to find trends and themes that will help you improve your app or game. Reply to reviews to engage with your users. See how your replies affect your app's ratings.

Release with confidence

When you’re ready to launch, the Play Console lets you publish your app and release updates with confidence. Use granular controls and distribution options, and have a complete view of your app’s data during and after release.

Wooga brings features to Android first with fast iteration on Google Play.

Release dashboard

Android app store logo
Track a release as it happens and see how your release is affecting your app's important metrics. Compare data against a previous release. Quickly halt your rollout if anything looks out of the ordinary.

Staged rollouts

Release updated apps and games to progressively larger percentages of your users so that you can catch missed issues. Halt and resume rollouts so you can find and fix issues.

Device catalog

Give your users a great experience on the widest range of devices. Search and filter and save search options, across rich device data for every Google-certified device.

Instant apps

Iterate quickly and test a version of your instant app with trusted users on a pre-release track. Once you've published your instant app, Google Play Instant enables people to experience your app from any link with a single tap, without needing to install it first.

Grow your business

When you’re ready to grow your audience and earn more revenue, the Play Console has tools to help. Understand how users find your app, run experiments on your store listing, compare your performance to apps in the same category, and launch ad campaigns. Tweak your pricing, manage your in-app products and your subscriptions, run promotions, and more.

Sudoku Quest installs increase 88% on Google Play using store listing experiments.

Sudoku Quest by HashCube

Store listing experiments

Find the store listing content that drives the most installs.

Google Ads campaigns

Create App campaigns to drive valuable app installs from Google Search, Play Store Search and recommendations, YouTube, and the Google Display Network.

Acquisition reports

Get reports on how well your app or game is acquiring users by channel and country with multiple breakdown and comparison options. See which channels drive retained users and buyers over time.

Translation services

Request a translation for your app or game, in-app products, and ad campaigns from a qualified third-party translation service.

Android App Store For Amazon Fire Tablet

Games services

Find out more about your players, where they come from, how they progress through your game, purchase in-app products, and more.

Subscriptions dashboard

See how your subscriptions are performing and make better decisions to grow your business. Understand and analyze total subscribers, revenue, retention, and churn across multiple dimensions.

Play Console app

Get quick access to your app’s statistics, get notifications for important updates, and reply to reviews.

Policy center

Understand Google Play’s developer policies and deliver trusted apps to a global audience.

Android App Store Not Google Play

Android App Store

Google Apps For Android

Help center

Visit the help center to learn how to use the Google Play Console and contact developer support.

Academy for App Success

Android App Store Icon

Learn quickly about getting the most out of the Play Console, understanding Play Policies, and using best practices.